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Holiday Fruitcake - Gag or Gift? The Power of Concept Re-framing »

The concept of “re-framing” has inspired not one, but two posts from me.
The first I wrote for Drew McLellan’s wonderful blog, The Marketing Minute. Drew asked me to guest post while he enjoys yet another Disney vacation. (I love Drew but his Disney fixation is beyond me
You can enjoy my TMM contribution here: [...]