The Copywriting Maven » Guest Blogging http://www.copywritingmaven.com A copywriter shares tips, techniques, reviews & cranky commentary Thu, 14 Aug 2008 18:06:12 +0000 http://wordpress.org/?v=2.6 en Holiday Fruitcake - Gag or Gift? The Power of Concept Re-framing http://www.copywritingmaven.com/2007/11/24/holiday-fruitcake-gag-or-gift-the-power-of-concept-re-framing/ http://www.copywritingmaven.com/2007/11/24/holiday-fruitcake-gag-or-gift-the-power-of-concept-re-framing/#comments Sat, 24 Nov 2007 18:35:48 +0000 Roberta Rosenberg http://www.copywritingmaven.com/2007/11/24/holiday-fruitcake-gag-or-gift-the-power-of-concept-re-framing/ The concept of “re-framing” has inspired not one, but two posts from me.

The first I wrote for Drew McLellan’s wonderful blog, The Marketing Minute. Drew asked me to guest post while he enjoys yet another Disney vacation. (I love Drew but his Disney fixation is beyond me :)

You can enjoy my TMM contribution here: Re-framing the Fruitcake: Taking a Fresh Look at Your Product/Service Marketing

My next and final post on re-framing, at least for the moment, should be arriving at your favorite RSS reader in the next day or so. (Here’s a little hint, though … I took my inspiration from the stories of two well-known women in the adult entertainment industry.)

[tags] fruitcake, fruitcake jokes, concept re-framing, drew mclellan, the marketing minute [/tags]

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