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In Appreciation: Estelle “I’ll Have What She’s Having” Reiner »

As copywriters, we’re all about the words. All craft and nuance, what we can’t do is control the delivery. We can’t arch an eyebrow or suggest a smile or drip with sarcasm as we deliver the message.
Oftentimes I wish we could. Imagine how much more effective we’d be if we could actually read our pieces [...]