In Appreciation: Estelle “I’ll Have What She’s Having” Reiner »
By Roberta Rosenberg on Oct 30, 2008 in In Appreciation | 2 Comments
As copywriters, we’re all about the words. All craft and nuance, what we can’t do is control the delivery. We can’t arch an eyebrow or suggest a smile or drip with sarcasm as we deliver the message.
Oftentimes I wish we could. Imagine how much more effective we’d be if we could actually read our pieces [...]
