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Maven’s Marketing Mail Bag: I Read & Kvetch So You Don’t Have To »

By Roberta Rosenberg on Dec 7, 2007 in Interviews, Occasional Rantings, Running Your Biz, SEO Copy Tips & Tools | 1 Comment

It’s Friday. It’s cold, I’m waiting to see Ahmet for a haircut and some lo-lights in preparation for the weekend.
My eldest cherub and I — and 50 of her closest friends from Musical Comedy class, plus 1 teacher and a few other parents — are hopping an early bus to NYC to see The Little [...]

Add Case Studies, Add Cash to Your Copywriting Mix: Interview with David Leland »

By Roberta Rosenberg on Aug 3, 2007 in Case Studies, Interviews | 0 Comments

I don’t know about you but I love adding new skill sets to my copywriter’s toolbox. When I started in this biz, in the print world, there was direct mail, display ads and sales collateral - brochures, annual reports, newsletters and press releases.
Today, of course, there’s been an explosion in marcomm writing, both print and [...]