The Copywriting Maven

Here’s the ad.
At first glance – the kind of quick look-see any of us do – I saw “Burning Itch.”
Now you look. I’ll wait.
Bet you see it, too.
Sometimes this kind of thing can be hilarious or close to it. Almost always inadvertent,  it may or may not get a reader to rest a little longer on [...]

photo credit: hfb
It’s time Copywriting Maven followed her own advice and made a little makeover magic for herself!
Do you know the proverb about the cobbler’s children? That’s how I am with my own sites and stuff.
I was reading the comments in a blog devoted to minimalist WordPress themes. One comment stood out. [...]

photo credit: zoonabar”
… but will you love me tomorrow?”
I spent part of the past weekend crafting my first ghost blog post for a tech start-up client. Believe it or not, I have never (ever!) written a single word under someone else’s photo and byline before.
I won’t reveal the client, the post or the blog, [...]

I was looking forward to a quiet weekend.
We lit the last candle on my Grandma Fannie’s hanukkiah and while we expected a pretty good snow storm today, it turned into a storm of record proportion and officially became a blizzard a few hours ago. Good thing hubby and I managed to get to the supermarket [...]

photo credit: 1Happysnapper(is trying to catch up )
I knew something was up when James Chartrand at MenwithPens gave me some kind of cockamamie story about phone phobia as a reason he couldn’t chat with me about a project I had asked his firm to take on.
Then James called me, and damn, if he didn’t sound just [...]