The Copywriting Maven

It began with, “Mom, my knee hurts.”
That was this past April when my son came face-to-face with middle school physical education and a teacher who thought less than a 5-mile run every day made you a wuss. My husband, an aging jock, told him he needed time to get used to the running, sprints, etc.  [...]

I nearly fainted at the post office this morning. There, in my sparsely populated of late mail box, was something I hadn’t seen in ages.
I used to see these things all the time. Hell, I even wrote and produced these things all the time. (Man, I miss my printing mark-ups. That was some kinda nice [...]

“Are stupid marketers born or made, I say YES.”
Thanks to Terri Rylander at B2B Marcom Mind Blog for finding this hilarious vid. If you see a little of yourself in this “The Office-esque” clip, well … stop it and get real for goodness sakes!

photo credit: Lili Vieira de Carvalho
Last week, I turned a client down because, in my deepest heart of hearts, I believed his business plan was  flawed and I saw no way I could help him meet his sales goals for his new product and web business.
I turned down what could have been a nice [...]

The last segment is completely killer.