The Copywriting Maven

Yesterday, President Obama proclaimed May as Jewish American Heritage Month. Woo-hoo, another nod of the collective good will to the minorities who live amongst us. You can read the full text here.
The read itself is nice, laudatory as these things go. But they really should have run the full text by Rahm Emanuel, Obama’s Chief of Staff and [...]

photo credit: Mike McHolm
I have no idea. But whatever they do say, they most likely say it in English.
As you know, I was in Amsterdam last month. My task was to work with the marketing department of one of their academic-focused divisions on generating some fresh, out-of-the-box ideas . (Sidenote: academic publishing remains a [...]

photo credit: tomsaint11
Here’s a fun read to kick-off your week.

Oxford compiles list of top ten irritating phrases -A top 10 of irritating expressions has been compiled by researchers at Oxford University
Do read the comments, too. I love seeing British English and American English compared and contrasted.
How about you? What’s missing from [...]

photo credit: tvol
My mother-in-law uses the phrase “you people” or “those people” a lot in conversation.
Neither phrase, through my albeit uniquely personal lens, ever sounds good or flattering. My emotional hackles rise because in my head, I’m filling in the blanks of “you people” to you [DESCRIPTOR, DESCRIPTOR, hot menopausal mamas - okay, maybe [...]