The Copywriting Maven

I recently spent about six months doing marketing consulting and copywriting for a high-tech firm. Although I’m a seasoned pro — as all my readers know :=) — I didn’t have the depth of knowledge in already in place to really serve this client as well as I wanted.
So, I did my research and dug [...]

I developed my first website in 1997 detailing my experience as I moved through the process of adopting our son from Korea. It was modest, but meaty. (Today, I’d call that content-rich.) I knew it had the kind of information that other prospective and in-process adoptive parents would want. So I submitted to the numerous [...]

Mea culpa! Looks like I gave a bum link in my last post. Here’s the correct one:
Freelance Copywriter Fee & Compensation Survey
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As you might have read in a previous post, I’ve been a direct response marketing copywriter for a pretty long time.
It wasn’t a cool career when I got started. When I worked for a radio station, I was very cool. Even tho I was a lowly traffic continuity director (and secretary), folks were very [...]