The Copywriting Maven

photo credit: jsc*
I’m still playing catch-up from my whirlwind weekend in NYC with #1 girl child, so here’s a sprinkling of the stuff that’s caught my interest in a reading fly-by:

If you do any sort of SEO copywriting work, this is a tidy list to keep handy: Fifteen places you must put your Keyword [...]

Just a quick note, Maven fans. I’m taking my first girl, now sweet 16, off to NYC (what, again?) to celebrate her special milestone and spend some mother-daughter time while she can still stand me.
See ya’ll next week.

Okay, here’s the sad news. I’m not going to the Final 4. Joanna Young’s Confident Writing cleaned the Maven’s proverbial clock in yesterday’s Game 25 at PoeWar.
But I’m not discouraged. Nosireebob. I’m stronger for it, and gosh darn it, I still like myself.
Mostly. ::sob::
While I pull myself together for the rest of the week and [...]

photo credit: frotzed2
I was heartened to see how many folks took the time to comment on my original post about holding firm to our value.
That’s why I think, perhaps anyway, we’ll find some small comfort in the knowledge that we are not alone in our endless effort to keep our value proposition from sliding [...]

photo credit: Zawezome
As the Maven fans know, I teach an online copywriting course for Accelerated Training Services. The course focuses primarily on novice copywriters - folks looking to make a career change or perhaps strengthen a marketing skill set or two.
One of the first assignments I have students students prepare is a short, 50-word [...]