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Don’t Be Evil – Don’t Ask Potential Hires to Work for Free »

photo credit: rockmixer
This made me so mad.
Here’s an excerpt from WSJ.com, What Won’t You Do for a Job? (I’ve bolded the salient points):
“Consider William “Tommy” Rollins, a digital marketing analyst laid off when Circuit City Stores Inc. liquidated in January. He soon met Brent Peterson, founder of InterviewAngel, a professional guide and toolkit offering interviewing [...]

Copywriting Maven – Didn’t She Used to Blog or Something? »

  photo credit: loop_oh
Nearly every day for the past month or so I made a plan to blog.
Great ideas jotted down everywhere on little bits of paper or printed out in big piles around my desk. Then work would rear its hungry little head and I’d have to obey. (It’s a recession out there, remember?)
I [...]

Hi-Tech, Low-Humor: My Son’s ITouch App Collection »

Every once in a while I purchase or read about a nifty new tech gadget and I think about my dad. He died in 1975 and loved everything technology.
We had a color TV in 1959, before there even was color broadcasting.
We had push-button phones while the rest of the world was still using circular dials.
An [...]

Maven Makeovers are Back … and Copyblogger’s Got ‘em »

First! If you’re a fan of my Copywriting Maven Landing Page Makeover series, they’re back at Copyblogger. You can read Makeover #12 here. If you peruse the comments, you’ll see that adding a mp3 for the reading challenged has been requested.
To be honest, I hadn’t thought about it before. But what a good idea, yes? So [...]

News Feed Reads: It’s All About the Customer/Prospect/Reader … Still! »

photo credit: Lisa Brewster
I’m seething at the moment, so you’ll just have to bear with me.
I’ve spent at least 2 hours everyday for the past week with someone, sometimes several ones, at the FAMOUS NAME tech support center regarding my little corner of the ecommerce world. These folks are unfailingly polite, but remain failingly [...]