The Copywriting Maven

photo credit: dev null
Not only do I play a direct marketer in real life, I’m also a direct marketing consumer and have been forever. By now I should be swimming in catalogs and sorts of B2C and B2B direct mail offers, at home as well as my biz box.
Except for Capital One whose campaigns [...]

photo credit: geishaboy500
The traditional newspaper business, as I’m sure you’re aware, has been in deep crisis well before today’s financial meltdown.
Being the luddite that I am, I still like to read a regular newspaper in the am every day. I also like getting the weekly community paper. But here are two genuine stories that [...]

photo credit: jblyberg
With markets tanking across the globe and mainstreeters worried about jobs, I’m thinking this holiday season is going to be heavy on the practical and light on the whimsy.
“These stuffed toys absolutely reek of fun.”
Consider this gift item, for example. A set of pee and poo plush dolls set. $38. Yep, your [...]

photo credit: tvol
My mother-in-law uses the phrase “you people” or “those people” a lot in conversation.
Neither phrase, through my albeit uniquely personal lens, ever sounds good or flattering. My emotional hackles rise because in my head, I’m filling in the blanks of “you people” to you [DESCRIPTOR, DESCRIPTOR, hot menopausal mamas - okay, maybe [...]

photo credit: eyeliam
Popcorn and Sleepy Time tea at the ready, I thought I was going to be watching a debate. He talks, she responds, and the moderator breaks up the fist-fight ugliness.
Instead, I heard this (direct from the transcript):
… I may not answer the questions that either the moderator or you want to hear, [...]