The Copywriting Maven

In my ongoing battle against death, decay and vagaries of aging, I’ve become entranced by all cosmetic claims that promise de-wrinkling, de-puffing, and de-like. I’m all for anything that will keep me from giving in and submitting myself and my vanity to the plastic surgeon’s art.
So, in my search as I’m wont to do, I [...]

“I’m a freelancer, you’re a freelancer, wouldn’t you like to be a freelancer, too?”
If you’re of a certain age, I don’t have to tell you to hum the old Dr Pepper jingle in your head. You’re already doing it. (If you’re younger than dirt, go look it up on YouTube and then you can [...]

Words can heal. Words can hurt. Words can bring merriment or offend.
Just ask Jane Fonda. She inadvertently used a most vulgar term for a lady’s private parts in an interview with Meredith Vieira on the Today show yesterday.
Jane, who is starring in a production of The Vagina Monologues, was talking about her original reticence to [...]

As I write this Edwards is out and Rudy will soon join him, leaving the race on the Dems side to Obama and Hillary and McCain, Romney and Huckabee holding firm for Super Tuesday on the Republican side.
But hey, what do the font choices of the candidate campaigns tell us about the candidates themselves and [...]

When it comes to writers and artists, we just see the world differently.
Take, for example, The Marx Brothers. Writers like Groucho better (with a slight nod to Chico) because he’s all about the masterful word play. Artists will probably like Harpo better because he’s all about the physical mime play. (Gummo and Zeppo make [...]