The Copywriting Maven

60,234 quality leads by just, like, teaching people? Is there ever any such thing as too many qualified leads for the smart online entrepreneur?
As many of you know, most of my marketing consulting and copywriting work is B2B. I like B2C, but I love B2B. Problem? Solution! It’s a clean and elegant proposition with endless [...]

photo credit: Martin Pettitt
Speaking of value …
I received a nice invitation from a UK direct mail firm who’s offered me a super, two-tier finder’s fee program. (They’d call it a ’scheme’ in Euro-speak but we tend to think scheme=bad here in the Colonies.)
They’ve offered me $1,000 for a client introduction that generates a test [...]

Here’s what I’ve received today and thought I’d share:
The CLIO Awards people in partnership with IHaveAnIdea.org are teaming up in search of the best and brightest under 30 copywriters (hey, how about a category for seniors who should could have bailed long ago, but didn’t!) Take a look here. Deadline is April 1. (I haven’t [...]

“I’m a freelancer, you’re a freelancer, wouldn’t you like to be a freelancer, too?”
If you’re of a certain age, I don’t have to tell you to hum the old Dr Pepper jingle in your head. You’re already doing it. (If you’re younger than dirt, go look it up on YouTube and then you can [...]

I saw this thread post in my Google Alert email. Girls who “like to play with words” comes from the Vietnam Travel Network.
Beyond the novelty of a post about us copywriting gals in a travel forum, I find the post focus on writing slogans sorta fun. When I began copywriting a million years ago, I [...]