The Copywriting Maven

photo credit: dabasse
Want to know everything you need to know about building online buzz?
Of course, you do. If you have an hour open this afternoon, please join me The Action Success Online Summit @5pm EDT. Registration is free. (Can’t attend? Register anyway and grab the recording later.)
Give a listen, give a holler. http://tinyurl.com/ce4qq5

 
Years ago, when my now middle-aged brother was around age 5 or so, he went through a standard battery of psychological tests our school system loved to conduct.
One of the scenarios was about going to the store to get mommy a quart of milk. You discover the store was out of milk. What would you do [...]

60,234 quality leads by just, like, teaching people? Is there ever any such thing as too many qualified leads for the smart online entrepreneur?
As many of you know, most of my marketing consulting and copywriting work is B2B. I like B2C, but I love B2B. Problem? Solution! It’s a clean and elegant proposition with endless [...]

photo credit: Martin Pettitt
Speaking of value …
I received a nice invitation from a UK direct mail firm who’s offered me a super, two-tier finder’s fee program. (They’d call it a ’scheme’ in Euro-speak but we tend to think scheme=bad here in the Colonies.)
They’ve offered me $1,000 for a client introduction that generates a test [...]

Here’s what I’ve received today and thought I’d share:
The CLIO Awards people in partnership with IHaveAnIdea.org are teaming up in search of the best and brightest under 30 copywriters (hey, how about a category for seniors who should could have bailed long ago, but didn’t!) Take a look here. Deadline is April 1. (I haven’t [...]