As many of you know, most of my marketing consulting and copywriting work is B2B. I like B2C, but I love B2B. Problem? Solution! It’s a clean and elegant proposition with endless possibilities. B2B also defines my own client prospecting efforts, as I imagine it does yours, too. That’s why I got curious about a new B2B product that is creating some major buzz in its own right.

Especially in tough times like now, marketers (folks like you and me) need to pay a new kind of attention to our businesses. (No whining about being a writer rather than a marketer. Remember, I’m the girl who views freelance copywriters AS business owners.)

And not just the same-old, same-old either.

That’s why I think you’ll be as intrigued as I was about the guy in this video. He’s onto something I encourage you to check out for yourself.

You might even call it shocking, but only in a good way. You can see the video here and learn how it worked for big-name companies (and how he got 60,000+ leads for his business.) No need to do anything special, it will just start playing.

…But here’s really shocking (okay, not shocking. Let’s call it amazing) part:

1. Prospects literally line up, ready to purchase after experiencing this.

2. Following the strategy, businesses are becoming the thought leaders of their industries.

3. Once set in motion, the strategy keeps generating quality leads literally for years. (Because I’m lazy, I love systems that continue to work for me without any extra effort on my part.)

Now who wouldn’t want a little piece of that working for you!

Here’s the kicker. What he reveals does NOT involve email, blogs (what, no blogs?), social networking or any of the usual web marketing suspects.

Best part? He’s actually giving away a bunch of his videos.

(If you’re wondering … yes, I’ve seen them and when you have, too, I think you’ll agree the content is pretty exceptional, especially the second one!)

Could it work for creative professionals like you and me?

Take a look, see what you think. (BTW, there’s nothing for sale at this site right now. Just follow the link and the video will begin playing.)

Transparency Alert: This is an affiliate-based promotion.

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• The ultimate guide to writing and designing effective landing pages - Marketing Sherpa’s Landing Page Handbook, 2008 (aff)

]]> http://www.copywritingmaven.com/2008/05/05/lead-generation-video/feed/ http://www.copywritingmaven.com/2008/04/16/dm-finders-fee-uk-europe/ http://www.copywritingmaven.com/2008/04/16/dm-finders-fee-uk-europe/#comments Wed, 16 Apr 2008 14:54:28 +0000 Roberta Rosenberg http://www.copywritingmaven.com/2008/04/16/finders-fee-who-wants-to-mail-in-the-ukeurope/
photo credit: Martin Pettitt

Speaking of value …

I received a nice invitation from a UK direct mail firm who’s offered me a super, two-tier finder’s fee program. (They’d call it a ’scheme’ in Euro-speak but we tend to think scheme=bad here in the Colonies.)

They’ve offered me $1,000 for a client introduction that generates a test mailing - AND - an additional $10,000 smackeroos if that same said client rolls-out mailings valued at $100,000.

Alrighty then.

So, if you’re jonesing to test the UK/Euro waters with a little direct mail, man oh man, do I have the UK firm for you!

Here’s what I’ve received today and thought I’d share:

The CLIO Awards people in partnership with IHaveAnIdea.org are teaming up in search of the best and brightest under 30 copywriters (hey, how about a category for seniors who should could have bailed long ago, but didn’t!) Take a look here. Deadline is April 1. (I haven’t veted, so mea culpa, dudes.)

From EmailStatsCenter.com - some interesting stats, natch.

• Emails that had only the subject line personalized (12.4% Open Rate & 1.7% CTR) did worse than those with no personalization at all (13.5% Open Rate & 2.7% CTR). - MailerMailer (2008)
  
• 56% of survey respondents consider marketing messages from known senders to be spam if the message is “just not interesting to me”, while 50% of respondents consider “too frequent emails from companies I know” to be spam. Q Interactive and MarketingSherpa (2008) - this one is really scary, no?
• Emails with 20 or more links got about twice as many clicks as those with fewer links. - MailerMailer (2008)

I’ve included “how-to” from Ehow.com because in an imperfect world where chaos reigns, I find comfort, perhaps even the grace of G-d, in the pure simplicity of boiling the perfect hard-boiled egg … and think of how pretty your next egg salad sandwich or deviled egg platter will look.

BONUS!

It seems that Copywriting Maven has been thrown into some sort of March Madness-Styled, Celebrity Writing Blogger Death Match thingie at Writer’s Resource Center. From what I can tell, you can’t vote (me either) but as Barbie would say, “It looks hard.” Copyblogger won the first round. No surprise there. I think I’m in Round #3. You can read more about it here. (The MenwithPens fans are commenting hot and heavy, but don’t let that scare sway you.) I’m just waiting for my uniform to arrive.

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• The ultimate guide to writing and designing effective landing pages - Marketing Sherpa’s Landing Page Handbook, 2008 (aff)

If you’re of a certain age, I don’t have to tell you to hum the old Dr Pepper jingle in your head. You’re already doing it. (If you’re younger than dirt, go look it up on YouTube and then you can hum along with the rest of us babyboomer crones and geezers.)

In any case, yours truly - along with many good friends and respected colleagues - has been listed in the most recent post at:

The Top 100 Freelancer Blogs

Grab a cup of something caffeinated and start reviewing the mentions. You’ll find a wealth of useful resources. I’ll be checking out the photography listings myself since I’m working on a new client website and gotta find me some happy old people.

I’ll see you there!

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• The ultimate guide to writing and designing effective landing pages - Marketing Sherpa’s Landing Page Handbook, 2008 (aff)

Beyond the novelty of a post about us copywriting gals in a travel forum, I find the post focus on writing slogans sorta fun. When I began copywriting a million years ago, I was asked constantly if I wrote slogans, too. Stealing ideas? Oh yeah, that’s in there, too.

Same song, different lyrics :=)

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• The ultimate guide to writing and designing effective landing pages, Marketing Sherpa’s Landing Page Handbook, 2008 (aff)

[tags] women in copywriting, girl copywriters, writing slogans [/tags]