By Roberta Rosenberg on Jul 13, 2007 in Promoting Your Biz | 7 Comments
I saw this in a post on the DC Web Women egroup - one of my favorite groups - and thought I’d share it here. Check out the Online Identity Calculator - won’t take you but 5 minutes to complete. This is me:
Online Identity Calculator (beta)
Your online identity score is 9 out of a possible [...]
By Roberta Rosenberg on Jun 30, 2007 in Promoting Your Biz | 6 Comments
In the past 2 weeks, two companies/organizations have emailed me to 1/review their concept and 2/be a regular resource. After a quick chuckle of "Me? Who gives a crap what I think about anything!", I was flattered, intriguied and yes, you guessed it, receptive to the message - precisely what they were hoping for.
In each [...]
By Roberta Rosenberg on Jun 16, 2007 in Occasional Rantings, Promoting Your Biz, Running Your Biz | 1 Comment
Copywriter Peter Stone shared an interesting POV on so-called "gurus" in a recent post, "What’s Wrong With Positioning Yourself As A Guru?"
In it he discusses why he doesn’t like to do line-extensions of the copywriting work he does.
"I have an aversion to line extension and commodity pricing.
Branding myself as a guru, or what’s [...]
By Roberta Rosenberg on Jun 13, 2007 in Promoting Your Biz | 3 Comments
In 20 years of business, I’ve quit a client exactly thrice. One client was $%#$$%^$#@ nuts. I gave him back a big chunk of his $$$ to make him go away. I told him if he ever contacted me again, I’d call the cops and then my lawyer. That was years ago.
This year I quit [...]
By Roberta Rosenberg on May 11, 2007 in Promoting Your Biz | 2 Comments
In case you didn’t see the posting on the Copyblogger, Brian Clark has asked me, Chris Garrett and Muhammed Saleem to contribute our thoughts, such as they are, on an occasional basis.
Of course, I’m completely thrilled … and a litle bit nuts since by no means am I abandoning the Copywriting Maven ship. No, I’ve [...]