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What’s Your Online Identity Brand Score? Calculate it here! »

I saw this in a post on the DC Web Women egroup - one of my favorite groups - and thought I’d share it here. Check out the Online Identity Calculator - won’t take you but 5 minutes to complete. This is me:
Online Identity Calculator (beta)
Your online identity score is 9 out of a possible [...]

PR Pitching Bloggers? Lob ‘em Soft, Straight and Spin-Free »

In the past 2 weeks, two companies/organizations have emailed me to 1/review their concept and 2/be a regular resource. After a quick chuckle of "Me? Who gives a crap what I think about anything!", I was flattered, intriguied and yes, you guessed it, receptive to the message - precisely what they were hoping for.
In each [...]

What Kind of Marketing Copywriter Are You Anyway? »

Copywriter Peter Stone shared an interesting POV on so-called "gurus" in a recent post, "What’s Wrong With Positioning Yourself As A Guru?" 
In it he discusses why he doesn’t like to do line-extensions of the copywriting work he does.
"I have an aversion to line extension and commodity pricing.
Branding myself as a guru, or what’s [...]

Quitting A Client: How Do You Know When It’s Time to Go? »

In 20 years of business, I’ve quit a client exactly thrice. One client was $%#$$%^$#@ nuts. I gave him back a big chunk of his $$$ to make him go away. I told him if he ever contacted me again, I’d call the cops and then my lawyer. That was years ago.
This year I quit [...]

Tapped for Guest Blogging Duties at Copyblogger »

In case you didn’t see the posting on the Copyblogger, Brian Clark has asked me, Chris Garrett and Muhammed Saleem to contribute our thoughts, such as they are, on an occasional basis.
Of course, I’m completely thrilled … and a litle bit nuts since by no means am I abandoning the Copywriting Maven ship. No, I’ve [...]