The Copywriting Maven

photo credit: katielips
In my daily post from the Judaism forum at Beliefnet.com came this interesting set of soul exercises. Having written a fair number of emails in my day — and who wouldn’t want a soul workout — this particular one seemed intriguing so I’m sharing.
Read an E-mail from God
Basically [...]

photo credit: frotzed2
I was heartened to see how many folks took the time to comment on my original post about holding firm to our value.
That’s why I think, perhaps anyway, we’ll find some small comfort in the knowledge that we are not alone in our endless effort to keep our value proposition from sliding [...]

photo credit: Zawezome
As the Maven fans know, I teach an online copywriting course for Accelerated Training Services. The course focuses primarily on novice copywriters - folks looking to make a career change or perhaps strengthen a marketing skill set or two.
One of the first assignments I have students students prepare is a short, 50-word [...]

photo credit: pfala
My good buddy, Tom Chandler at Copywriter Underground has generated a flurry of responses from other copywriter/writer colleagues in his post, Guess I Didn’t Want to Work For Free Badly Enough
It got me to thinking, because that’s what I do, about how do we maintain our value to our clients, current and [...]

My personal biz mantra is … “My biz may be small but I run it big.”