The Copywriting Maven

photo credit: markhillary
Mobile marketing isn’t quite on the radar of most of my B2B clients, perhaps a little bit more with my B2C. But it’s coming and we all must, in the very least, be thinking about how our companies and organizations will use this new marketing channel.
But true to my direct marketer’s heart [...]

photo credit: Jon W. Howson
From the good folks at Freelancers Union:
Each year at this time, Freelancers Union conducts its annual Survey to explore current issues affecting the independent workforce. This year, the survey is focusing on participants’ experiences in the current economic climate and their opinions about institutions that deliver health insurance and retirement [...]

Today I had to write a ‘mea culpa’ email to a customer who chewed me out because I didn’t ask her why she wanted to cancel her gift order and just accepted the cancellation without comment.
(In this case, I knew the reason was going to be a sensitive one, similar to returning a crib still [...]

photo credit: katielips
In my daily post from the Judaism forum at Beliefnet.com came this interesting set of soul exercises. Having written a fair number of emails in my day — and who wouldn’t want a soul workout — this particular one seemed intriguing so I’m sharing.
Read an E-mail from God
Basically [...]

photo credit: frotzed2
I was heartened to see how many folks took the time to comment on my original post about holding firm to our value.
That’s why I think, perhaps anyway, we’ll find some small comfort in the knowledge that we are not alone in our endless effort to keep our value proposition from sliding [...]