The Copywriting Maven

Chris Marlow is a copywriter on a mission - to provide fellow copywriters with the tools they need to run their copy businesses better. I’ve purchased her materials over the years and have found them invaluable, especially in matters of fees and pricing, smart project contracts, etc. All good stuff.
This month for the whole month, [...]

Where are all the words?
Peter Madden in his Small Agency Diary blog asks the question, “Is Copy Dead or Just Evolving?” It’s a thoughtful piece - after all, he’s a word guy - but his references are firmly grounded in TV and display advertising. (What about radio, I wondered …)
In my corner of direct [...]

I have been deep, DEEP, I tell you in teaching, writing, and all manner of things marketing promotion, hence the recent quietude. I’ve been collecting resources for longer, more thoughtful posts, but for now I do have 2 treats to share:
In a recent post, Diana Huff, a terrific B2B copywriter offers her 10 tips to [...]

My first real exposure to copywriting was writing credit card statement bill stuffers for a clothing manufacturer in the heart of NYC’s garment center.
But the real work began when I cut my teeth in the direct marketing business as a direct mail B2B copywriter. Over time, though, it’s been interesting to see how these [...]

So you’ve written a slam-bang copywriting masterpiece. Client loves it, mails or publishes it. Then your client gets sued over something the copy did or did not contain. Or the client claims you didn’t deliver on stated promises of performance or some such.
Suddenly your happy-as-clam** client begins to eye you with a deeply litigious eye.
Now [...]