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What Kind of Marketing Copywriter Are You Anyway? »

Copywriter Peter Stone shared an interesting POV on so-called "gurus" in a recent post, "What’s Wrong With Positioning Yourself As A Guru?" 
In it he discusses why he doesn’t like to do line-extensions of the copywriting work he does.
"I have an aversion to line extension and commodity pricing.
Branding myself as a guru, or what’s [...]

Freelancers Union to Offer Health Insurance Plans in 31 States »

There are a lot of upsides to freelancing, but a major downside is getting decent health coverage. Unless they have spouses/partners who have health insurance benefits, too many freelancers pay huge rates for basically crappy coverage, or worse go "bare."
Formerly only available to freelancers in NY, come June 1 Freelancers Union will now be offering [...]

5 Copywriters Talking Copy. Blog Talk Radio. The Download! »

I had a blast talking shop with Michel Fortin, Ryan Healy,Tom Chandler on Mike Sansone and Wayne Hurlbert’s Nut’s and Blog Bolts on Blog Talk Radio yesterday evening. I’m told they had their biggest listening audience to date!
If you didn’t have the chance to catch last night’s program, you can download the mp3 version here.

Enjoyed [...]

7 Things a Self-Employed Writer Should Know About Taxes »

I saw Seven Things a Self-Employed Writer
Should Know About Taxes by John Murray, CPA in the latest issue of Small Publishers Assn of North America’s newsletter and thought, as the weeks wind down toward April 15, that it did a nice job of covering the basics. So I’m sharing it here, too.
Here’s a quick summary. [...]