The Copywriting Maven

It’s Friday. It’s cold, I’m waiting to see Ahmet for a haircut and some lo-lights in preparation for the weekend.
My eldest cherub and I — and 50 of her closest friends from Musical Comedy class, plus 1 teacher and a few other parents — are hopping an early bus to NYC to see The Little [...]

It’s a short week, but as usual, I’m on deadline - including 2 guest blogging posts for marketing compadres. So GrokDotCom to the rescue with its 2 posts full of amazing links, info, and more. Check them out here:
Online Copywriting 101: The Ultimate Cheat Sheet
Online Copywriting 101: The Ultimate Cheat Sheet — Part 2
The Copywriting [...]

When Jill Whalen speaks, I listen and pay close attention. She’s been in SEO since before there was SEO,  I’m an avid fan and have modeled much of my own SEO approach and philosophy on her model. (Thanks, Jill!)
She was recently interviewed by the folks at Pandia Search Engine News, an online newsletter I like [...]

Deep into Web Site Focuses on Single Custom Made Garment, an article in Direct Magazine about SkirtSpot.com, an ecommerce site devoted to, yes, of course, skirts, I happened upon this paragraph:

"While changing the name of the site has definitely helped with search
marketing, there have been some unexpected results. "The most popular phrases that involves skirts [...]

At the conclusion of last week’s copywriting panel discussion at Mike Sansone and Wayne Hurlbert’s Nut’s and Blog Bolts show on Blog Talk Radio, the participants were asked:
"Writing for the visitor is more important than writing for the search engines. Can both requirements be met without sacrificing quality?"

Michael Fortin and Ryan Healy have both [...]