The Copywriting Maven

Before I give you a little of writing smarts behind crafting ALT tags, notice how I changed the syntax of my post title. I should have been doing this all along - leading with the meat of the post, rather than the series name.
The ALT Tag ( image alt attributes) names the image.
Visually impaired folks, [...]

Ok, so we’ve covered the importance of crafting the right title tag for each of your pages and we’ve covered a few good steps toward identifying relevant keyword phrases and crafting your site keyword phrase glossary which will be used to write the page titles and page content.
As I’m sure you’ve already surmised by now, [...]

Choosing the right or relevant keywords and phrases for a website may or may not fall under your copywriter’s list of things to do. Your clients will generally provide you (or should) with a working list of words and phrases that help sites rank well in Google.
(Yes, there are other engines, Yahoo and Live.com, [...]

10 years ago, a very helpful employee from Excite.com revealed to me the essential SEO secrets that lurk behind the visible web page. While there have been huge changes in the entire SEO/SEM universe since that auspicious day, a lot of what rang true then still rings true now.
I’m not going to talk about algorithms [...]

Thanks to James Brausch’s mention, I’ve had a ton of new visitors to The Copywriting Maven - thanks and welcome!
Opportune, too, since I decided to revisit my original testing and see if I could use Glyphius to tweak and boost my CTR (click-thru rate.) In one test it did, in the other it was dead-even [...]