The Copywriting Maven

I developed my first website in 1997 detailing my experience as I moved through the process of adopting our son from Korea. It was modest, but meaty. (Today, I’d call that content-rich.) I knew it had the kind of information that other prospective and in-process adoptive parents would want. So I submitted to the numerous [...]

I don’t know about my colleagues on the literary side of things — the poets, essayists, and novelists who get to smoke and drink too much and rage when creative inspiration creeps quietly out of their brain and eases out the front door. But as a marketing copywriter with almost 20 years of freelancing behind [...]

Another Better Writing shout-out. This time from an article in Conversion Chronicles, written by Daphne Gray-Grant, PublicationCoach.com:
How Adjectives Can Kill Your Conversion Rate
Although written about lead to sale conversions, this article is really just about writing with greater strength and grabbing-power. Good tips, too.
(Sign-up for Daphne’s Power Tips and Chronicles’ newsletter. Both are free and [...]

Last week I shared several newsletters that I read and reocmmend, all free all the time. Now here are a select few (at least for the moment) online newsletters that I actually pay for and have for several years.
With so much great information out there, why pay for it? Because when you learn something [...]