By Roberta Rosenberg on Jan 5, 2010 in Running Your Biz, Smart Thinking, Web Copy Tips & Tools, Working with Clients | 0 Comments
photo credit: markhillary
Mobile marketing isn’t quite on the radar of most of my B2B clients, perhaps a little bit more with my B2C. But it’s coming and we all must, in the very least, be thinking about how our companies and organizations will use this new marketing channel.
But true to my direct marketer’s heart [...]
By Roberta Rosenberg on Feb 27, 2009 in Smart Thinking | 0 Comments
photo credit: Roomic Cube
You’d be surprised what I find in my email box every day and every week.
I subscribe to several kinds of business and personal newsletters, many of which sell stuff. Those are the emails I especially read to be inspired and occasionally swipe (ethically, of course) a new idea or two.
A week [...]
By Roberta Rosenberg on Nov 5, 2008 in Occasional Rantings, Smart Thinking | 1 Comment
photo credit: Lisa Brewster
I’m seething at the moment, so you’ll just have to bear with me.
I’ve spent at least 2 hours everyday for the past week with someone, sometimes several ones, at the FAMOUS NAME tech support center regarding my little corner of the ecommerce world. These folks are unfailingly polite, but remain failingly [...]
By Roberta Rosenberg on Sep 22, 2008 in Smart Thinking | 3 Comments
Let me tell you about my big blue can.
No, no … not THAT kind of can. (And mine ain’t blue, thank you very much
As you know, I love smart thinking. It inspires me on all levels, creative and otherwise. It also helps to boost my problem-solving acumen. The trick is to see the [...]
