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Avoid or Embrace: Which kind of motivation drives your customers? »

By Roberta Rosenberg on Feb 27, 2009 in Smart Thinking | 0 Comments

photo credit: Roomic Cube
You’d be surprised what I find in my email box every day and every week.
I subscribe to several kinds of business and personal newsletters, many of which sell stuff. Those are the emails I especially read to be inspired and occasionally swipe (ethically, of course) a new idea or two.
A week [...]

News Feed Reads: It’s All About the Customer/Prospect/Reader … Still! »

By Roberta Rosenberg on Nov 5, 2008 in Occasional Rantings, Smart Thinking | 1 Comment

photo credit: Lisa Brewster
I’m seething at the moment, so you’ll just have to bear with me.
I’ve spent at least 2 hours everyday for the past week with someone, sometimes several ones, at the FAMOUS NAME tech support center regarding my little corner of the ecommerce world. These folks are unfailingly polite, but remain failingly [...]

Change the Can, Change the Behavior: What Can Marketers Learn? »

By Roberta Rosenberg on Sep 22, 2008 in Smart Thinking | 3 Comments

Let me tell you about my big blue can.
No, no … not THAT kind of can. (And mine ain’t blue, thank you very much
As you know, I love smart thinking. It inspires me on all levels, creative and otherwise. It also helps to boost my problem-solving acumen. The trick is to see the [...]