The Copywriting Maven

photo credit: wotthe7734
Sometimes it’s the smallest thing that can trip up an otherwise fine promotion.
In my AdoptShoppe email bag came a little missive about a new children’s product that’s being promoted at up upcoming product expo.
So far, so good. But here’s the problem. Notice the link:
For more information on the ABC Kids expo please [...]

photo credit: Qinn
I love rules-of-thumb, especially when they’ve been tested and are not simply an extension of someone’s anecdotal experience or bias. I also love direct response techniques and tools. Not to discount talent and creativity - that’s a given - but I just love having “stuff” to fiddle with.
So here’s another I’ve just [...]

60,234 quality leads by just, like, teaching people? Is there ever any such thing as too many qualified leads for the smart online entrepreneur?
As many of you know, most of my marketing consulting and copywriting work is B2B. I like B2C, but I love B2B. Problem? Solution! It’s a clean and elegant proposition with endless [...]

Maybe I’m just being cranky, but if I receive one more copywriting/marketing newsletter or email that uses the adjective “sizzling” anywhere in the copy I think I’ll just put the gun in my mouth and pull the trigger.
Okay, a little melodramatic, but I’m sure you get my point. I think I’m completely over-stuffed on this [...]

If you could post your deepest, darkest secret on a postcard and send it into the cybervoid for all to see, what would you say?I came across Post Secret the other day and found it amusing, poignant and compelling. The idea is to create a homemade postcard that reveals a particular secret about yourself or [...]