The Copywriting Maven

photo credit: markhillary
Mobile marketing isn’t quite on the radar of most of my B2B clients, perhaps a little bit more with my B2C. But it’s coming and we all must, in the very least, be thinking about how our companies and organizations will use this new marketing channel.
But true to my direct marketer’s heart [...]

photo credit: veganstraightedge
I’m getting to do a big, top-to-bottom rewrite/rework/revamp for a non-profit agency website.
It’s information-intensive on purpose. Visitors who visit this site want a lot of information well before they send an email or pick-up the phone. The current site, although ancient in web years, still gets credible marks by visitors.
As I’m wont [...]

photo credit: wotthe7734
Sometimes it’s the smallest thing that can trip up an otherwise fine promotion.
In my AdoptShoppe email bag came a little missive about a new children’s product that’s being promoted at up upcoming product expo.
So far, so good. But here’s the problem. Notice the link:
For more information on the ABC Kids expo please [...]

photo credit: Qinn
I love rules-of-thumb, especially when they’ve been tested and are not simply an extension of someone’s anecdotal experience or bias. I also love direct response techniques and tools. Not to discount talent and creativity – that’s a given – but I just love having “stuff” to fiddle with.
So here’s another I’ve just [...]

60,234 quality leads by just, like, teaching people? Is there ever any such thing as too many qualified leads for the smart online entrepreneur?
As many of you know, most of my marketing consulting and copywriting work is B2B. I like B2C, but I love B2B. Problem? Solution! It’s a clean and elegant proposition with endless [...]