The Copywriting Maven

Maybe I’m just being cranky, but if I receive one more copywriting/marketing newsletter or email that uses the adjective “sizzling” anywhere in the copy I think I’ll just put the gun in my mouth and pull the trigger.
Okay, a little melodramatic, but I’m sure you get my point. I think I’m completely over-stuffed on this [...]

If you could post your deepest, darkest secret on a postcard and send it into the cybervoid for all to see, what would you say?I came across Post Secret the other day and found it amusing, poignant and compelling. The idea is to create a homemade postcard that reveals a particular secret about yourself or [...]

It’s a short week, but as usual, I’m on deadline – including 2 guest blogging posts for marketing compadres. So GrokDotCom to the rescue with its 2 posts full of amazing links, info, and more. Check them out here:
Online Copywriting 101: The Ultimate Cheat Sheet
Online Copywriting 101: The Ultimate Cheat Sheet — Part 2
The Copywriting [...]

One of the items that are drilled into our sometimes thick copywriter heads is the importance of believability. It’s a fine line we walk between wanting to make our product/service appear exciting and unique and the to-be-avoided-at-all-costs, exaggerated fabrication where we whip ourselves into a frothing frenzy and leave reality behind.
I doubt that most copywriters [...]

I love writing these tiny little ads. Like haiku with its tight structured cadence, the GAW character limitations force you to deeply think through the meaning and purpose of your message. I like challenges like these as they help keep me sharp and a bit humbled.
But our work doesn’t or shouldn’t end at the words. [...]