The Copywriting Maven

It’s a short week, but as usual, I’m on deadline - including 2 guest blogging posts for marketing compadres. So GrokDotCom to the rescue with its 2 posts full of amazing links, info, and more. Check them out here:
Online Copywriting 101: The Ultimate Cheat Sheet
Online Copywriting 101: The Ultimate Cheat Sheet — Part 2
The Copywriting [...]

One of the items that are drilled into our sometimes thick copywriter heads is the importance of believability. It’s a fine line we walk between wanting to make our product/service appear exciting and unique and the to-be-avoided-at-all-costs, exaggerated fabrication where we whip ourselves into a frothing frenzy and leave reality behind.
I doubt that most copywriters [...]

I love writing these tiny little ads. Like haiku with its tight structured cadence, the GAW character limitations force you to deeply think through the meaning and purpose of your message. I like challenges like these as they help keep me sharp and a bit humbled.
But our work doesn’t or shouldn’t end at the words. [...]

There are times when even the most clever and talented of us can run sorta dry in the creativity department. Everything you write reads like crap and you simply can’t write two sentences that work.
Kids, when that happens to you don’t be sad, be glad. Because all you need is a good,  old-fashioned creativity kickstart!
Jay [...]

Are you age 40+? If so, have fun and take the Maven’s Baby Boomer "Wow, Look How Old They Look" Quiz."
Ready? Indentify this man!
- German Ambassador to the US?- Former US Senator?- Member of the Politboro?- Announced Presidential candidate in 08?- CEO of Haliburton?
(Answer at the end of this post)