The Copywriting Maven

Deep into Web Site Focuses on Single Custom Made Garment, an article in Direct Magazine about SkirtSpot.com, an ecommerce site devoted to, yes, of course, skirts, I happened upon this paragraph:

"While changing the name of the site has definitely helped with search
marketing, there have been some unexpected results. "The most popular phrases that involves skirts [...]

All of us are familiar with the "Golden Rule" - Do unto others as you would have them do unto you. Good advice written toward the positive.
Interestingly enough, not all "Big Three" faiths articulate the Golden Rule the same way. The Rule as stated above is the generic Christian statement. Judaism takes a different spin [...]

I don’t know about my colleagues on the literary side of things — the poets, essayists, and novelists who get to smoke and drink too much and rage when creative inspiration creeps quietly out of their brain and eases out the front door. But as a marketing copywriter with almost 20 years of freelancing behind [...]

Last week I shared several newsletters that I read and reocmmend, all free all the time. Now here are a select few (at least for the moment) online newsletters that I actually pay for and have for several years.
With so much great information out there, why pay for it? Because when you learn something [...]

Get ‘em in, give ‘em what they need, and get ‘em out.
That, in a nutshell, is my web writing philosophy. The majority of your visitors come to your site seeking information on a product, service, or your company. If they find it easily and logically, you have a better chance they will move deeper into [...]