The Copywriting Maven

There are times when even the most clever and talented of us can run sorta dry in the creativity department. Everything you write reads like crap and you simply can’t write two sentences that work.
Kids, when that happens to you don’t be sad, be glad. Because all you need is a good,  old-fashioned creativity kickstart!
Jay [...]

Are you age 40+? If so, have fun and take the Maven’s Baby Boomer "Wow, Look How Old They Look" Quiz."
Ready? Indentify this man!
- German Ambassador to the US?- Former US Senator?- Member of the Politboro?- Announced Presidential candidate in 08?- CEO of Haliburton?
(Answer at the end of this post)

Deep into Web Site Focuses on Single Custom Made Garment, an article in Direct Magazine about SkirtSpot.com, an ecommerce site devoted to, yes, of course, skirts, I happened upon this paragraph:

"While changing the name of the site has definitely helped with search
marketing, there have been some unexpected results. "The most popular phrases that involves skirts [...]

All of us are familiar with the "Golden Rule" – Do unto others as you would have them do unto you. Good advice written toward the positive.
Interestingly enough, not all "Big Three" faiths articulate the Golden Rule the same way. The Rule as stated above is the generic Christian statement. Judaism takes a different spin [...]

I don’t know about my colleagues on the literary side of things — the poets, essayists, and novelists who get to smoke and drink too much and rage when creative inspiration creeps quietly out of their brain and eases out the front door. But as a marketing copywriter with almost 20 years of freelancing behind [...]