By Roberta Rosenberg on Jan 5, 2010 in Running Your Biz, Smart Thinking, Web Copy Tips & Tools, Working with Clients | 0 Comments
photo credit: markhillary
Mobile marketing isn’t quite on the radar of most of my B2B clients, perhaps a little bit more with my B2C. But it’s coming and we all must, in the very least, be thinking about how our companies and organizations will use this new marketing channel.
But true to my direct marketer’s heart [...]
By Roberta Rosenberg on Dec 23, 2009 in Just Thinking, Working with Clients | 5 Comments
photo credit: zoonabar”
… but will you love me tomorrow?”
I spent part of the past weekend crafting my first ghost blog post for a tech start-up client. Believe it or not, I have never (ever!) written a single word under someone else’s photo and byline before.
I won’t reveal the client, the post or the blog, [...]
By Roberta Rosenberg on Dec 5, 2009 in Working with Clients | 5 Comments
Are you feeling a little less loved lately?
Our business relationships, like our personal relationships, come in many styles and flavors. There are the clients with whom we enjoy a long-term commitment and those who, like a one-night-stand, are fun for the short-term. I’m thinking about the long-term variety today.
How can we tell when a client [...]
By Roberta Rosenberg on Jun 2, 2009 in Just Thinking, Working with Clients | 8 Comments
photo credit: Lili Vieira de Carvalho
Last week, I turned a client down because, in my deepest heart of hearts, I believed his business plan was flawed and I saw no way I could help him meet his sales goals for his new product and web business.
I turned down what could have been a nice [...]
By Roberta Rosenberg on Jan 4, 2009 in Web Copy Tips & Tools, Working with Clients | 4 Comments
photo credit: veganstraightedge
I’m getting to do a big, top-to-bottom rewrite/rework/revamp for a non-profit agency website.
It’s information-intensive on purpose. Visitors who visit this site want a lot of information well before they send an email or pick-up the phone. The current site, although ancient in web years, still gets credible marks by visitors.
As I’m wont [...]
