The Copywriting Maven

60,234 quality leads by just, like, teaching people? Is there ever any such thing as too many qualified leads for the smart online entrepreneur?
As many of you know, most of my marketing consulting and copywriting work is B2B. I like B2C, but I love B2B. Problem? Solution! It’s a clean and elegant proposition with endless [...]

photo credit: frotzed2
I was heartened to see how many folks took the time to comment on my original post about holding firm to our value.
That’s why I think, perhaps anyway, we’ll find some small comfort in the knowledge that we are not alone in our endless effort to keep our value proposition from sliding [...]

photo credit: pfala
My good buddy, Tom Chandler at Copywriter Underground has generated a flurry of responses from other copywriter/writer colleagues in his post, Guess I Didn’t Want to Work For Free Badly Enough
It got me to thinking, because that’s what I do, about how do we maintain our value to our clients, current and [...]

This is a short rant. You’ve been advised.
I learned long ago that when it came to developing/writing/producing a direct mail package or a website, it was always the smarter move to force the client to view the content first before we seriously considered anything about the design. (This isn’t a knock against my designer colleagues. [...]

I love consulting. Don’t have to write nuthin’ or do nuthin’ but talk. I love to talk about direct marketing, copywriting, being a 21-year veteran of the entrepreneur wars, just about anything I have an interest in.
That’s why I was thrilled (yes, thrilled!) when both Dean Rieck, Direct Creative and Lawton Chiles, Chiles Advertising asked [...]