The Copywriting Maven

I love consulting. Don’t have to write nuthin’ or do nuthin’ but talk. I love to talk about direct marketing, copywriting, being a 21-year veteran of the entrepreneur wars, just about anything I have an interest in.
That’s why I was thrilled (yes, thrilled!) when both Dean Rieck, Direct Creative and Lawton Chiles, Chiles Advertising asked [...]

Change "copywriters" to "consultants" and just about any resource for consultants works equally well for copywriters because most of us wear both hats.
I read 7 Ways To Learn If Your Clients Love Or Loathe You by Sheryl Kravitz in RainToday.com today (now that sounds redundant) and thought it was a very useful, valuable read. [...]

"I’ll gladly pay you Tuesday for a hamburger today." For those of us who grew up watching Popeye cartoons, you’ll recognize his friend, Wimpy and Wimpy’s famous catch phrase.
Robert Rosenthal in his blog, Freaking Marketing, speaks to the heart of this issue. Check out, Why Direct Marketing Agencies Don’t "Put Skin In The Game". [...]

Like you, I mostly scan my mail – email, snail mail,  love letters (those I read, every word), bills — and usually that suffices. But this Makepeace interview with Bob Bly made me stop and read every word.
This is GREAT stuff about B2B copywriting (which is what I do mostly, for many of the reasons [...]

(And ain’t that a pretty picture!)

Wow, is my face red. Broken links and a typo in my last post. And who caught me? Michael Stelzner himself. 

I’m going to have to turn in my proofreader’s card. (Actually, and this comes as no surprise, I’m a lousy proofreader.) But because I was in a rush and [...]