The Copywriting Maven

Some marketing tips are just way too obvious.
Consider this: I got a call after work hours from a fellow I do not know. He introduced himself by name without a company affiliation. He told me he had reviewed AdoptShoppe, my online store. He then proceeded to tell me in several breathless sentences how my site [...]

It’s been a bit longer than I would prefer between posts, but ahh, I’ve been copywriting. A lot of copywriting. Most for a client with whom I’ve been working on retainer since their copy needs are varied, frequent and very much on-the-fly.
In general, I prefer retainers. Reliable cash flow for you, no copy expense surprises [...]

I saw this link on a local Washington-area publishing professionals listgroup. Go ahead and read all the excerpts and passages from guaranteed-genuine cover letters and correspondence received by Killian Advertising.
Cover Letters from Hell. Go ahead, I’ll wait …

I found this in today’s lastest issue of Denny Hatch’s Common Business Sense. He was writing more broadly for those who work as consultants or freelancers, but these are also useful ideas for copywriters:

Mea culpa! Looks like I gave a bum link in my last post. Here’s the correct one:
Freelance Copywriter Fee & Compensation Survey
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