By Roberta Rosenberg on Nov 9, 2006 in Promoting Your Biz, Working with Clients | 2 Comments
Some marketing tips are just way too obvious.
Consider this: I got a call after work hours from a fellow I do not know. He introduced himself by name without a company affiliation. He told me he had reviewed AdoptShoppe, my online store. He then proceeded to tell me in several breathless sentences how my site [...]
By Roberta Rosenberg on Oct 25, 2006 in Promoting Your Biz, Working with Clients | 0 Comments
It’s been a bit longer than I would prefer between posts, but ahh, I’ve been copywriting. A lot of copywriting. Most for a client with whom I’ve been working on retainer since their copy needs are varied, frequent and very much on-the-fly.
In general, I prefer retainers. Reliable cash flow for you, no copy expense surprises [...]
By Roberta Rosenberg on Oct 8, 2006 in DM Copy Tips & Tools, Occasional Rantings, Working with Clients | 0 Comments
I saw this link on a local Washington-area publishing professionals listgroup. Go ahead and read all the excerpts and passages from guaranteed-genuine cover letters and correspondence received by Killian Advertising.
Cover Letters from Hell. Go ahead, I’ll wait …
By Roberta Rosenberg on Sep 21, 2006 in Promoting Your Biz, Working with Clients | 0 Comments
I found this in today’s lastest issue of Denny Hatch’s Common Business Sense. He was writing more broadly for those who work as consultants or freelancers, but these are also useful ideas for copywriters:
By Roberta Rosenberg on Aug 26, 2006 in Best TOOLS, Must-Own References, Promoting Your Biz, Working with Clients | 0 Comments
Mea culpa! Looks like I gave a bum link in my last post. Here’s the correct one:
Freelance Copywriter Fee & Compensation Survey
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