The Copywriting Maven

Mea culpa! Looks like I gave a bum link in my last post. Here’s the correct one:
Freelance Copywriter Fee & Compensation Survey
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As you might have read in a previous post, I’ve been a direct response marketing copywriter for a pretty long time.
It wasn’t a cool career when I got started. When I worked for a radio station, I was very cool. Even tho I was a lowly traffic continuity director (and secretary), folks were very [...]

Wooing a client (or even better, being wooed by one) is like dating. Everyone is on their best behavior … there’s no belching (or worse) at the dinner table … and we’re mindful of what we say and do.
But there are a few ways to know if that potential client you’re playing nice with will [...]

Sometimes the shorter the post, the more meaty the subject. So this one will be short and to the point.
Copywriting is a creative BUSINESS, not a personal expression of your art. (Everyone of my coaching students has heard this phrase from me at least once, and for good reason.)
Too many creatives, copywriters and graphic artists, [...]

I wasn’t exactly sure how to categorize this excellent article about the You Sell, I Buy equation. This isn’t an article about copywriting per se, but the sales complexity process and how to think about a product/service in context (one of my favorite concepts) to the audience needs, wants, desires, andperceptions.
Read this: You Sell, I [...]