The Copywriting Maven

So, hubby and I are moving through the aisles at our local grocery store picking up assorted odds and ends post-Christmas when we get to the juice section. My kids are fond of a Tropicana orange/mango juice mix thingie. But as I’m reaching for their favorite I stopped.
Where did the Tropicana go? I didn’t see [...]

There’s no business like “shoah” business.
Shoah is the Hebrew word for “catastrophe.” It’s used specifically to note the destruction of European Jewry during World War II.
Anne Frank, her diary and story, is well-known to millions across the globe. I won’t summarize it here except to say that she, her parents and sister, and a neighbor’s [...]

photo credit: Torley
I was going to do a post about writing great order cards, but that can sooo wait.
In today’s perusal of the fashion news (why I read the fashion news is a mystery since I get my clothes mostly at the tables at BJs), I came upon this little tidbit.
No pants is the [...]

photo credit: bark
Since the market is tanking yet again today, I thought it was time for a little fun here at the Maven’s nest. I’m introducing a new category - WTF. This will be a catch-all for products, ads and services that make me pause and say, wait for it, WTF!
My previous mention of [...]