I never thought about how our clients interacted with our site content. It
wasn’t till I was at a webinar were Roberta was presenting that a tip she
offered really hit home. That tip was most people don’t read all the content
I place on the page, and the content I do have on the site needs to be
scannable. Working with an e-commerce site I have found that the use of
bullet points not only makes our copy scannable but we are able to highlight
the most important selling points about the products we are marketing. It
also allows the users to quickly glance at our products and see all the
benifts we offer. It also makes our copy much more scannable. Thanks to
Roberta’s tip we have seen an increase of over 30% in our conversion rate on
several pages we have tested using bullet points over using paragraphs!

Thank you,
Carey Gatz
Online Marketing Specialist
CanadaDrugs.com Group of Companies

From Alicia Goldschmidt

Roberta is wonderful to work with — very responsive and available practically anytime you call or email. She is incredibly speedy too. We often turned to her for an immediate need and she was available to turn something around within hours.

Another benefit to working with Roberta is her knowledge and understanding of the design and production process for various projects. It was a relief to be able to hand off that portion of the projects to Roberta to manage. She has a network of designers and printers that she calls on who provide the services needed in a timely manner.

And finally, Roberta is a B2B expert. She provided excellent feedback and suggestions to our plans based on her experiences with other clients. She really stays on top of the trends as far as practices and technology.

With her hectic work and personal schedule, she rarely meets with clients face to face, but she is extremely accessible by phone, email and even IM. The most important thing is the quality of the work, which has been excellent.